Terms of service

1. Who we are

Bookalo is operated by RicardoHQ LLC, a Florida limited liability company (document number L26000124849) based in Miami, Florida, USA. When these terms say “Bookalo,” “we,” or “us,” they mean RicardoHQ LLC.

2. Who can use Bookalo

Bookalo is for businesses and professionals who work by appointment. You must be at least 18 to create an account.

Your clients don't need an account to book with you.

3. The service

Bookalo gives you an online booking page, a calendar for you and your team, confirmation and reminder emails for your clients, and tools to manage clients, checkout, and reports.

Your clients book with you through your page. The business relationship is between you and your clients: Bookalo doesn't provide the services they book.

4. Changes to the service

We keep improving Bookalo, so some features may change over time. If something important is going to change, we'll let you know.

5. Your account and security

Give us accurate information and keep it up to date. Keep your password safe and don't share it. You're responsible for the activity on your account.

If you think someone got into your account, change your password and email us at [email protected].

6. Plans, trial, and billing

Bookalo has three plans, priced in US dollars:

• Free: $0. One person takes bookings, and your page shows the Bookalo badge.
• Solo: $12/month. One person, no badge.
• Team: $29/month. Unlimited staff, no badge.

When you sign up, you get a 14-day trial of the Team plan. No card needed. We email you 3 days before it ends and again when it ends. If you don't pick a paid plan, you move to the Free plan.

If your team has more people than your plan allows, the extra staff are paused: they stop getting new bookings, but their existing appointments stay as they are and nothing is deleted. You choose who stays active.

Paid plans are billed monthly through Stripe. You can switch plans, update your card, or cancel anytime in the Stripe customer portal, which you open from “Plan & billing” in Bookalo. If you cancel, you keep your paid plan until the end of the period you already paid for, then move to the Free plan. We don't give partial refunds for the current month.

Bookalo never charges a per-booking fee or takes a percentage of what you charge your clients.

7. Taking payments from your clients

If you connect your own Stripe account, you can ask for a deposit or full payment at booking, and save a client's card to charge a no-show fee. These charges run directly on your Stripe account: the money goes to you and never passes through Bookalo.

Bookalo isn't a party to those transactions. Your relationship with Stripe is governed by your own agreement with Stripe, and Stripe's processing fees come out of your Stripe account. Bookalo adds no fee on top.

When an appointment is canceled in Bookalo, either by your client before the cutoff you set or by you, the deposit is refunded in full automatically. Any other refund, complaint, or chargeback is between you and your client, under your own policy.

You decide whether to charge a no-show fee. Bookalo shows your policy and the fee amount before your client confirms the booking. Bookalo never stores full card numbers: card details go straight to Stripe.

8. Acceptable use

Don't use Bookalo to:

• do anything illegal or fraudulent;
• send spam or unwanted email through the platform's emails;
• publish unlawful content, or content that infringes someone else's rights, in your business text (name, services, description, policies), which appears on your page and in the emails your clients get;
• impersonate another person or business;
• try to access other businesses' data or disrupt the service.

We may suspend or close accounts that break these rules or abuse the service.

9. Your data

Your business data and your clients' data belong to you. You let us use them only to provide the service: showing your page, managing appointments, processing payments, and sending emails on your behalf.

In Bookalo you can export any client's data and delete their personal data.

10. Data processing

This section covers your clients' data that you keep in Bookalo: names, emails, phone numbers, appointment history, and notes. For that data, your business is the controller and Bookalo processes it on your behalf.

• Instructions. We process that data only to provide the service, based on what you set up and do in Bookalo. We don't sell it or use it for advertising.
• Confidentiality. We only access it when we need to run the service, support you, or fix a technical problem.
• Security. Passwords are stored with bcrypt. Sessions and the links to reset a password or manage an appointment are stored only as hashes; the full link is kept only inside the email while it waits to be sent. Traffic is encrypted (HTTPS) through Cloudflare, backups are encrypted, and each business can only see its own data.
• Subprocessors. We use the providers listed in our Privacy Policy, each only for its own job.
• Requests from your clients. If a client asks for their data or asks you to delete it, you can do both in Bookalo: export their data (JSON) and delete their personal data. If you need help, email us.
• When you close your account. You can ask us to delete your business's data and your clients' data. We delete it from the live database, and it ages out of our backups within 30 days.
• Incidents. If a security breach affects your clients' data, we'll tell you without undue delay.

See the list of subprocessors

11. Availability and warranties

The service is provided “as is.” We work to keep it available and take encrypted backups, but we don't guarantee it will be uninterrupted or error-free.

12. Liability

To the extent the law allows, our total liability to you is limited to what you paid for the service in the last 12 months. We're not liable for indirect damages or for disputes between your business and your clients (missed appointments, charges, refunds, quality of the service provided, and so on).

13. Closing your account

You can stop using Bookalo anytime. To close your account and delete your data, email [email protected] and we'll respond within 30 days. If you're on a paid plan, also cancel it in the Stripe customer portal.

We may suspend or close your account if you break these terms.

14. Changes to these terms

We may update these terms. The date at the top shows the current version. If a change is significant, we'll tell you by email or inside the product before it takes effect.

15. Governing law

These terms are governed by the laws of the State of Florida, USA. Any dispute will be handled in the courts located in Miami-Dade County, Florida.

16. Contact

RicardoHQ LLC, Miami, Florida, USA. Email us at [email protected].